Fashion is a key way for people to express themselves and Mariah wanted her clothing line to celebrate self love and acceptance. Through printing the phrases “Undeniably Worthy Unapologetically Me” and “Uniquely Made” on the apparel, Mariah’s clothing gives customers a sense of pride in themselves and the clothing they are wearing. The Sincerely, Mariah launch brought a confidence pick-me-up to people across the country.
All creative work on this project, besides the photography, was done by me.
brand & logo
Mariah’s brand speaks from the heart. She has a passion for journaling, which was the inspiration for the Instagram handle @sincerelyymariah that came well before Sincerely, Mariah was a true brand. Mariah’s goal is for her brand to inspire and encourage people to celebrate who they are. She came to me looking for a logo that was clean and approachable. Through the use of both a sans serif and calligraphic font, the logo gives a feeling of a friend signing off on a note.
teaser
This Instagram reel was released 4 days before launch to get people excited for what’s to come.
launch
This clothing drop video was released on Instagram Reels, Youtube and TikTok.
social media
After the launch, hype for the brand was built through Instagram Reels and designed posts with a relatable, everyday lifestyle vibe.
photography
Shot by Gaby Zabala and John Grant.
